Organic family
Playing it Cool
“Choose your poisons well.” They aren’t words you’d expect from the mouth of an organic food devotee but restaurateur Jesse Ziff Cool is no stick-in-the-mud. She wants people to eat the best they can most of the time, but a little indulgence every now and then is just fine by her. “I call it my 80/20 rule,” she says. “I raised my kids that way and I tell everyone not to beat themselves up for occasionally wandering off the path. We’re only human after all.” More →
The choice that changes everything
Pioneer isn’t a label that Craig Sams feels comfortable with. The man who is synonymous with so many innovative brands in the organic sector simply chuckles when I describe him as a trailblazer of the movement. So, put his modesty aside for a moment and consider his record. More →
Bridging the organic divide
Katherine DiMatteo is on a mission. A mission to persuade more people around the world of the benefits of organic. But if not exactly mission impossible, it’s not an easy one. The recently elected president of the International Federation of Organic Agricultural Movements (IFOAM) More →
Making a profit naturally
Arran Stephens has been offered ridiculous sums of money to sell his family business. But while the founder of Nature’s Path, North America’s leading organic cereal company, admits to fleeting temptation, he and his wife Ratana have no regrets about turning down each and every offer. “One day several years ago, I received a phone call from Kellogg at 10am, and another phone call from Kraft two hours later. The dollars offered were staggering,” he recalls. More →
Small world
Working the land is hard graft. Ask any farmer. Organic farming is even tougher. By its very nature, with the emphasis on the word nature, it is more labour intensive. With the use of pesticides, herbicides and synthetic fertilisers out of the equation, farmers have to resort to traditional, sometimes backbreaking, methods to keep their soil fertile and their crops viable. More →
